About Us
Steve Rugg-Lion’s Breath Studio
Steve Rugg is a multidisciplinary artist, designer, illustrator, and production specialist with more than five decades of experience across advertising, architecture, publishing, theme parks, and corporate communications. Beginning his career in Florida in 1970 as a scenic artist for Tupperware, Steve went on to work with major agencies, architects, and national brands, eventually founding multiple studios including Lion’s Breath Studio of Design.
His career spans hands‑on print production, graphic design, illustration, photography, prepress management, and early digital typesetting. Steve contributed to landmark Florida institutions such as Church Street Station and Universal Studios Florida, and collaborated with industry icons including Arthur Jones, Casey Viator, Dick Butkus,.
Across the decades, Steve has served clients ranging from Texaco, Gulf Oil, and Time Magazine to Walt Disney Imagineering, SunTrust, AAA, and numerous architectural firms. His work includes branding, advertising, environmental graphics, architectural presentation boards, builders model home presentation offices, product design, and creative direction for wholesale jewelry manufacturing.
Creative Philosophy
Inspired by the transformative moment in The Lion, the Witch, and the Wardrobe when Aslan breathes life into stone figures, “Lion’s Breath” symbolizes renewal, resilience, and the power of creativity to bring ideas to life—reflecting a career defined by reinvention and enduring passion for design. Design can be used to breathe life into many businesses.
